Looking for the best makeup products of 2025 to transform your look? I recommend trying the Maybelline Lash Sensational Sky High Mascara for dramatic lashes, a neutral nude eyeshadow palette to create versatile eye looks, and the Tower 28 Milky Lip Jelly for a hydrating, natural glow. Pair these with Milani’s Dewy Setting Spray, Saie’s Glowy Super Gel, and Maybelline’s concealer for a flawless finish. Stay with me to discover the top picks that will elevate your beauty routine.
Key Takeaways
- Top makeup products in 2025 include innovative mascaras, eyeshadows, and highlighters for versatile, radiant looks.
- Popular lip glosses and oils provide nourishing, high-shine finishes suitable for all skin tones.
- Foundations and concealers with anti-aging and skin-enhancing benefits deliver a natural, flawless complexion.
- Setting sprays and skin glows help achieve long-lasting, dewy finishes for a radiant appearance.
- Multi-use products offer customizable, transformative looks with lightweight textures and nourishing formulas.
Maybelline Lash Sensational Sky High Mascara
Are you looking for a mascara that delivers both length and volume without weighing down your lashes? The Maybelline Lash Sensational Sky High Mascara is exactly what you need. Its buildable, Blackest Black formula creates long, full lashes that resist flaking and smudging. The unique Flex Tower brush bends to volumize and extend each lash from root to tip, offering precise separation. Plus, it’s ophthalmologist and allergy tested, so it’s safe for sensitive eyes and contact lens wearers. Whether you want a natural look or something more dramatic, this mascara makes it easy to layer and customize your lashes for any occasion.
Best For: individuals seeking a lightweight, lengthening, and volumizing mascara that is safe for sensitive eyes and contact lens wearers.
Pros:
- Builds long, full lashes with a natural, lightweight feel
- Unique Flex Tower brush provides precise separation and extension from root to tip
- Ophthalmologist and allergy tested, suitable for sensitive eyes and contact lens users
Cons:
- May require multiple layers for more dramatic volume
- The flexible brush may take some time to get used to for precise application
- As a washable formula, it might not hold curl as long as waterproof mascaras
Neutral Nude Brown Eyeshadow Palette
The Neutral Nude Brown Eyeshadow Palette is perfect for anyone seeking a versatile, natural look that lasts all day. I love how it offers a wide range of high-pigment shades, from soft mattes to shimmery finishes, suitable for any occasion. The blendable, soft powder formula makes application smooth and effortless, creating a soft, polished effect. Whether I’m going to a casual outing or a special event, this palette helps me achieve a stunning eye look without fallout. Plus, it’s suitable for women of all ages, making it an essential addition to any makeup collection. Customer support is responsive, ensuring peace of mind.
Best For: individuals seeking a versatile, natural-looking eyeshadow palette suitable for daily wear, special occasions, and all ages.
Pros:
- High-pigmentation shades with a variety of warm and cool tones for diverse looks
- Smooth, blendable powder formula that ensures easy application and even finish
- Long-lasting with minimal fallout, maintaining stunning eye makeup throughout the day
Cons:
- Potential for damage during transportation, requiring customer support for replacements
- Might require additional blending for certain shades to achieve desired intensity
- Limited information on specific shade names or swatch comparisons
Tower 28 ShineOn Milky Lip Jelly in PISTACHIO, Hydrating Vegan Lip Gloss
For anyone seeking a hydrating, non-sticky gloss that suits sensitive skin and complements all skin tones, Tower 28 ShineOn Milky Lip Jelly in PISTACHIO stands out as a must-have. This vegan lip gloss offers a beautiful milky nude pink shade that delivers shine and a comfortable, balm-like feel. Its jelly formula is soothing and protects lips from dryness, thanks to five nourishing oils including avocado and raspberry seed. Suitable for everyone, it’s free of toxins and irritants, making it perfect for sensitive skin. Whether worn alone or layered over lipstick, it adds a fresh, natural glow without any stickiness or discomfort.
Best For: individuals with sensitive skin seeking a hydrating, non-sticky lip gloss that enhances all skin tones with a natural, comfortable shine.
Pros:
- Non-sticky, balm-like comfort that soothes lips
- Enriched with five nourishing oils for deep hydration and protection
- Suitable for all skin tones and sensitive skin, vegan and cruelty-free
Cons:
- Limited shade options beyond the milky nude pinks and bright tints
- May require reapplication for long-lasting wear
- Could be too sheer for those seeking intense color payoff
Milani Make It Dewy Setting Spray (2.03 Fl. Oz.)
If you’re looking for a versatile setting spray that keeps your makeup fresh and glowing all day, Milani Make It Dewy Setting Spray is a perfect choice. It functions as a primer, hydrating mist, and finishing touch, giving your skin a healthy dewy glow. With up to 16 hours of wear, it locks in your look without creasing or fading, while offering a cooling, revitalizing sensation. Suitable for use before, during, or after makeup, it boosts radiance effortlessly. Plus, it’s vegan and cruelty-free, aligning with ethical beauty standards. This spray is your go-to for a luminous, long-lasting finish that feels as good as it looks.
Best For: those seeking a versatile, long-lasting dewy setting spray that enhances glow and keeps makeup fresh throughout the day.
Pros:
- Hydrates, illuminates, and sets makeup with a dewy finish
- Provides up to 16 hours of long-lasting wear without creasing or fading
- Vegan and cruelty-free, aligning with ethical beauty standards
Cons:
- May not be suitable for oily skin types prone to excess shine
- Requires holding the bottle 8-10 inches away for even application
- Can cause irritation if sprayed directly into eyes
Saie Mini Glowy Super Gel Makeup Primer and Highlighter (0.5 oz)
Designed for those seeking an effortless glow, the Saie Mini Glowy Super Gel doubles as a hydrating primer and highlighter that enhances your natural radiance. Its lightweight formula, enriched with Vitamin C and Squalane Oil, instantly imparts a glass skin glow. You can wear it alone for a no-makeup dewy look, under foundation for added radiance, or mix a few drops into your makeup for a luminous finish. It’s versatile and suitable for face or body, boosting moisture with plant-derived Glycerin and brightening with Rose Hip Seed Oil. Plus, it’s free from harmful ingredients, making it a clean, ethical choice for your routine.
Best For: those seeking a lightweight, hydrating primer and highlighter that enhances their natural glow with a dewy, glass skin finish.
Pros:
- Provides an instant luminous, dewy glow suitable for a natural or radiant makeup look
- Enriched with skin-nourishing ingredients like Vitamin C, Squalane Oil, Glycerin, and Rose Hip Seed Oil
- Versatile application can be used alone, under, or mixed with foundation or body areas for added radiance
Cons:
- May not offer enough coverage or shine for those preferring a more intense highlighter
- The small 0.5 oz size may require frequent repurchase for regular use
- Some users with very oily skin might find it slightly enhances shine if not set properly
e.l.f. Monochromatic Multi Stick for Eyes, Lips & Cheeks
The e.l.f. Monochromatic Multi Stick is a game-changer for quick, versatile makeup. I love how it’s a creamy, cream-to-powder formula that glides smoothly, blending effortlessly for a natural look. It’s perfect for on-the-go touch-ups, as I can use it on my eyes, lips, or cheeks without carrying multiple products. Infused with nourishing ingredients like Shea Butter and Vitamin E, it keeps my skin feeling hydrated and healthy. The compact design makes it easy to apply and build up color. Plus, I appreciate that it’s cruelty-free, vegan, and free from toxins—making it both ethical and effective.
Best For: individuals seeking a versatile, portable makeup product that effortlessly transitions across eyes, lips, and cheeks for quick, natural-looking touch-ups.
Pros:
- Highly blendable, cream-to-powder formula for a smooth application
- Infused with nourishing ingredients like Shea Butter and Vitamin E for skin hydration
- Cruelty-free, vegan, and free from toxins, aligning with ethical beauty standards
Cons:
- Limited shade range may not suit all skin tones or preferences
- Cream-to-powder texture might require careful blending to avoid patchiness
- May not provide long-lasting wear without touch-ups during the day
L’Oreal Paris Telescopic Lengthening Mascara (0.27 Fl Oz, 1 Count)
For those seeking a natural, lengthened lash look without fuss, L’Oréal Paris Telescopic Lengthening Mascara is an excellent choice. I love how it adds up to 60% longer lashes with a clump-free finish that still looks natural. The patented flexible Precision Brush has two sides—one for lengthening and one for precise separation—which makes application effortless. It’s fragrance-free, ophthalmologist-tested, and safe for sensitive eyes and contact lens wearers. To maximize results, I recommend pairing it with the L’Oréal Lash Primer. It’s a reliable, safe option that enhances your lashes without irritation or heaviness.
Best For: those seeking a natural, lengthened lash look with a clump-free finish that is safe for sensitive eyes and contact lens wearers.
Pros:
- Adds up to 60% longer lashes with a natural appearance
- Features a patented flexible Precision Brush for easy application and precise separation
- Fragrance-free, ophthalmologist-tested, and suitable for sensitive eyes
Cons:
- May require multiple coats to achieve maximum length
- Does not provide significant volume or fullness on its own
- Limited to 0.27 Fl Oz, which may require frequent repurchasing with heavy use
e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer
If you want a primer that keeps your makeup in place all day while hydrating your skin, e.l.f. Power Grip Primer is a game-changer. Its gel-based, hydrating formula smooths your skin and provides a natural, soft-focus finish. Infused with Hyaluronic Acid, it locks in moisture, leaving your complexion plump and refreshed. The gripping texture guarantees your makeup stays put, no matter how busy your day gets. Plus, it’s suitable for all skin types, non-comedogenic, vegan, and cruelty-free. Just apply evenly, wait 30 seconds, and enjoy a flawless, long-lasting look that feels comfortable and looks radiant.
Best For: those seeking a hydrating, long-lasting primer that keeps makeup in place while nourishing the skin, suitable for all skin types.
Pros:
- Hydrates skin with Hyaluronic Acid for a plump, refreshed look
- Provides a natural, soft-focus finish that smooths the skin
- Ensures long-lasting makeup hold and is suitable for sensitive skin
Cons:
- Needs to wait 30 seconds before applying makeup for optimal results
- May not be ideal for those preferring silicone-based primers
- As a gel formula, it might feel sticky or thick for some users
e.l.f. Glow Reviver Lip Oil, Tinted & Nourishing with Jojoba
Looking for a lip product that combines nourishing ingredients with a natural, high-shine finish? e.l.f. Glow Reviver Lip Oil is exactly that. It’s an ultra-glossy, tinted lip oil that hydrates and enhances your natural lip color, giving you a beautiful, sheer wash of color. The plush, non-sticky formula is infused with jojoba, apricot, avocado, and pomegranate oils, providing deep nourishment. The oversized cushion applicator makes application smooth and effortless, whether you wear it alone or over lipstick. Plus, it has a invigorating mint scent and a stunning high-shine finish. This cruelty-free, vegan gem was crowned a 2025 Allure Best of Beauty winner.
Best For: those seeking a nourishing, high-shine lip product that enhances natural lip color with a sheer, glossy finish and added hydration.
Pros:
- Infused with nourishing oils like jojoba, apricot, avocado, and pomegranate for deep hydration
- Non-sticky, plush formula provides a comfortable wear with a high-shine finish
- Comes with an oversized cushion applicator for smooth, effortless application
Cons:
- Sheer tint may not provide enough color for those wanting more bold or opaque lip looks
- May require reapplication throughout the day to maintain shine and hydration
- Scented with mint, which might not be preferred by all users
SHEGLAM Crystal Jelly Glaze Stick Eyeshadow and Eyeliner
The SHEGLAM Crystal Jelly Glaze Stick Eyeshadow and Eyeliner is perfect for those who want a versatile, all-in-one makeup tool that simplifies their routine. Its hydrating jelly texture glides on easily, blending seamlessly for a luminous, shimmering finish. You can use it on your eyelids, lips, or high points of your face for quick, radiant looks. It’s cruelty-free and safe for various skin types, with long-lasting wear. Plus, it comes with a handy brush for precise application. Whether you’re going for a subtle glow or a bold shimmer, this stick is a must-have for effortless, luminous beauty.
Best For: individuals seeking a versatile, easy-to-apply makeup product for a luminous, shimmering finish on eyes, lips, and high points of the face.
Pros:
- Hydrating jelly texture that is lightweight and easy to blend for a natural glow.
- Multi-functional design serving as eyeshadow, highlighter, and lip balm with shimmer finish.
- Comes with a brush for precise application and long-lasting, durable wear.
Cons:
- May require reapplication throughout the day to maintain intensity.
- The shimmer finish might not suit those preferring matte or subtle looks.
- Limited shade options could restrict customization for different skin tones or preferences.
NYX Butter Gloss Non-Sticky Lip Gloss (Creme Brulee)
For anyone seeking a luxurious, non-sticky lip gloss that delivers a silky, glossy finish, NYX Butter Gloss in Creme Brulee is an excellent choice. Its buttery soft, silky texture glides on smoothly, providing sheer to medium coverage that melts onto your lips. The non-sticky formula keeps lips soft, supple, and kissable all day long. Available in a wide range of sumptuous shades, it enhances your natural beauty with a radiant shine. Perfect for everyday wear or special occasions, this gloss is part of a cruelty-free line committed to animal welfare. It’s a must-have for effortlessly beautiful, glossy lips that feel as good as they look.
Best For: individuals seeking a luxurious, non-sticky lip gloss with a silky finish that enhances natural beauty and offers a comfortable, glossy look for everyday or special occasions.
Pros:
- Provides a silky, buttery soft texture that glides on smoothly
- Non-sticky formula keeps lips soft, supple, and kissable all day
- Wide range of sumptuous shades to suit different preferences
Cons:
- May offer only sheer to medium coverage, not suitable for those seeking full opacity
- Some users might prefer more long-lasting wear for extended periods
- The gloss may require frequent reapplication to maintain shine throughout the day
Revlon ColorStay Multi-Liner for Lips, Eyes & Face
If you want a versatile liner that seamlessly shifts between lips, eyes, and face, Revlon ColorStay Multi-Liner is an excellent choice. Its creamy, vegan gel formula glides on smoothly, making it perfect for lining, contouring, highlighting, or creating fun freckles. The built-in blending brush allows for effortless diffusing and blending, giving a natural finish. It’s transfer-proof, kiss-proof, and stays put all day, thanks to Adapti-Flex Technology that moves with your facial expressions. With eight shades, including neutrals and a highlighter, it suits a variety of skin tones. Whether you’re doing subtle or bold looks, this multi-use liner is a reliable, easy-to-use addition to your makeup routine.
Best For: individuals seeking a versatile, long-lasting gel liner for precise application and creative makeup looks across lips, eyes, and face.
Pros:
- Creamy, smooth gel formula that glides on effortlessly
- Built-in blending brush for easy diffusing and blending
- Transfer-proof and kiss-proof, stays put all day
Cons:
- Shade Mischief Maker is not suitable for eye use
- Limited shade range with only 8 shades available
- May require sharpening or careful handling to maintain precision
Maybelline Instant Age Rewind Eraser Dark Circles Concealer
Anyone looking to combat dark circles and achieve a bright, refreshed eye area will find Maybelline’s Instant Age Rewind Eraser especially effective. I love how it instantly diminishes puffiness and fine lines while erasing dark circles. The formula, infused with goji berry and Haloxyl, not only covers but also helps reduce signs of aging over time. Its multi-use design allows for contouring and highlighting, giving me a customizable look. The sponge applicator is easy to use—just twist and blend. Plus, it’s hygienic thanks to its anti-microbial system. Overall, it’s a must-have for a radiant, well-rested appearance.
Best For: those looking to reduce dark circles, diminish puffiness, and achieve a bright, refreshed, and youthful eye area with versatile coverage options.
Pros:
- Instantly diminishes puffiness, fine lines, and dark circles for a more awake look
- Infused with goji berry and Haloxyl for anti-aging benefits over time
- Multi-use design allows for contouring, highlighting, and customizing coverage
Cons:
- Applicator may require multiple twists initially to dispense product
- Packaging may vary, and sponge applicator should be kept dry for optimal hygiene
- May not provide full coverage for very severe dark circles without additional product
e.l.f. Power Grip Dewy Setting Spray
Looking for a setting spray that delivers a dewy, glowing finish while keeping your makeup in place all day? e.l.f. Power Grip Dewy Setting Spray is exactly what you need. It’s a vegan, cruelty-free mist that hydrates skin with ingredients like aloe juice, hyaluronic acid, and green tea seed oil. Just shake it to activate, then mist from six inches away with eyes and lips closed. It grips your makeup, boosts radiance, and leaves a natural, dewy glow without feeling sticky. Whether used before or after makeup, it’s an affordable, skin-loving solution that keeps your look fresh and luminous all day.
Best For: those seeking a hydrating, dewy-finish setting spray that enhances their makeup look and provides long-lasting hold.
Pros:
- Provides a natural, dewy glow that enhances skin radiance
- Hydrates skin with nourishing ingredients like aloe juice and hyaluronic acid
- Offers a strong makeup grip to ensure longevity without stickiness
Cons:
- May not be suitable for those with very oily skin who prefer a matte finish
- Requires shaking before each use to activate the formula
- Fine mist may take some practice to apply evenly for beginners
e.l.f. Soft Glam Foundation, Medium Coverage, Long-Lasting & Buildable Foundation
The e.l.f. Soft Glam Foundation offers a perfect balance of medium, buildable coverage with a satin finish. I love how it creates a natural, smooth complexion that works for both subtle and polished looks. It’s long-lasting and comfortable, staying put all day without feeling heavy or cakey. The breathable formula, infused with hydrating hibiscus and fruit extracts, feels lightweight on my skin and prevents pore clogging. Suitable for all skin types, it enhances my appearance while maintaining a natural feel. Plus, it’s cruelty-free, vegan, and made with skin-loving ingredients, making it a great affordable choice for everyday wear.
Best For: those seeking a natural, medium-coverage foundation that feels lightweight, long-lasting, and suitable for all skin types.
Pros:
- Provides buildable medium coverage with a satin finish for a natural look
- Infused with hydrating hibiscus and fruit extracts that prevent pore clogging and improve skin comfort
- Long-lasting and comfortable wear without feeling heavy or cakey
Cons:
- May require blending skills to achieve an even finish for beginners
- Not full-coverage, which might not suit those needing more concealment
- Limited shade range could affect color match for some users
Factors to Consider When Choosing Makeup Products 2025
When choosing makeup products for 2025, I always consider how well they suit my skin type and what ingredients are transparent on the label. I also look for long-lasting formulas that stay put and are ethically made without cruelty. Ultimately, I value versatile, multi-use products that simplify my routine and serve multiple purposes.
Skin Type Compatibility
Choosing makeup products that match your skin type is essential for achieving a natural look and ensuring comfort throughout the day. If you have oily skin, opt for oil-free formulas that control shine without clogging pores. Dry skin benefits from hydrating, moisturizing options that add a healthy glow. For sensitive skin or allergies, look for labels indicating suitability for sensitive skin to avoid irritation. If you’re prone to breakouts, choose non-comedogenic products to prevent clogged pores. Normal or combination skin can handle lightweight, breathable formulas that keep you comfortable. For active or oily skin, long-wear, transfer-proof options are ideal, ensuring your makeup stays put without frequent touch-ups. Matching your products to your skin type is key to both a flawless look and skin health.
Ingredient Transparency Focus
As consumers become more conscious of what goes into their makeup, ingredient transparency has gained significant importance in 2025. I find it empowering to review full ingredient lists and understand what’s behind each product. Clear labeling helps me avoid ingredients I might be sensitive or allergic to, ensuring safer choices. I also value brands that share details about sourcing and ingredient origins, which builds trust and accountability. Products with transparent ingredients often meet stricter regulations, reducing the risk of harmful or banned substances. To make informed decisions, I educate myself on ingredient terminology and certifications. This knowledge allows me to select makeup that aligns with my health, ethical concerns, and environmental values, making my beauty routine both safer and more meaningful.
Long-Lasting Durability
To guarantee my makeup stays flawless all day, I look for products formulated with long-wear, transfer-proof, and smudge-resistant ingredients that can withstand daily activities. I prioritize items with setting properties, like setting sprays or powders, to lock everything in place. Formulas with film-forming agents or polymers are a must, as they create a flexible, durable barrier on my skin, preventing fading or smudging. I opt for multi-use or layered products, such as buildable mascaras and long-lasting foundations, to boost longevity without sacrificing comfort. I also check reviews and ingredient lists for fade resistance and resilience against heat, humidity, and friction. These factors help me choose products that keep my look fresh and vibrant from morning to night.
Ethical and Cruelty-Free
Have you ever wondered how to select makeup that aligns with your values? In 2025, choosing ethical, cruelty-free products is more important than ever. Cruelty-free makeup means it’s not tested on animals at any stage, and brands with logos from Leaping Bunny or PETA clearly show their commitment. Vegan makeup goes a step further by excluding all animal-derived ingredients, promoting plant-based formulations. Supporting these brands helps reduce harm to animals and supports sustainable practices. Many ethical brands also focus on clean ingredients, transparency, and fair labor, making them a responsible choice. When selecting your makeup, look for certifications and brand values that reflect compassion and sustainability. This way, you not only enhance your look but also contribute to a kinder, more ethical beauty industry.
Versatility and Multi-Use
Choosing makeup that aligns with your values often means seeking products that are ethical and cruelty-free, but it also involves considering how versatile and multi-use they are. Multi-purpose makeup products can simplify your routine by serving as blush, eyeshadow, lipstick, and highlighter in just one item. I love formulas like creams and gels because they blend easily and can be layered for different effects across various facial areas. These products help reduce clutter and give you more creative freedom to experiment with subtle or bold looks. Plus, skin-friendly ingredients assure comfort and compatibility no matter where you apply them. Investing in adaptable products makes your makeup routine more efficient and flexible, letting you create a wide range of stunning styles with less effort.
Budget-Friendly Options
Finding budget-friendly makeup options doesn’t mean settling for lower quality; instead, it’s about smartly selecting products that deliver great performance without breaking the bank. Look for drugstore or mass-market brands that use ingredients and formulations comparable to high-end options but at a fraction of the cost. Multi-use products like sticks or palettes are excellent choices—they help save money by reducing the number of items needed for a complete look. Always read reviews and product ratings to ensure affordability doesn’t compromise safety or results. Keep an eye out for sales, discounts, and value packs, which can maximize your budget without sacrificing quality. With these tips, you can achieve stunning looks without overspending, making budget-friendly options a smart and effective choice for 2025.
Frequently Asked Questions
How Do I Choose the Right Foundation Shade for My Skin Tone?
To choose the right foundation shade, I always test it on my jawline or neck instead of my hand, because those areas match my face better. I look for a shade that seamlessly blends into my skin without creating a line. Natural lighting helps me see the true color. Remember, it’s better to go slightly lighter than darker, and you can always customize with concealer or bronzer if needed.
Are Vegan and Cruelty-Free Makeup Products as Effective as Traditional Ones?
Vegan and cruelty-free makeup is just as effective as traditional products, I promise! I’ve found that many brands now use innovative, plant-based ingredients that deliver vibrant color, long-lasting wear, and smooth application. Plus, I love knowing my makeup choices align with my values. Don’t hesitate to try them—you might discover your new favorites that are both kind to animals and fabulous on your skin!
How Long Should a Primer Ideally Last on My Skin?
A primer should ideally last around 8 to 12 hours on your skin. I find that a good primer helps my makeup stay put longer, especially if I choose one suited to my skin type. To maximize its longevity, I apply it evenly and let it set for a minute before applying foundation. If I want extra staying power, I sometimes set it with a light dusting of translucent powder.
Can I Wear Bold Eye Makeup With Minimal Face Foundation?
Absolutely, you can wear bold eye makeup with minimal face foundation. I love pairing striking eyes with a light, natural base because it keeps the focus on your eyes while still giving your skin a fresh, effortless look. Just make sure your skin is well-prepped and moisturized, and use a tinted moisturizer or a light BB cream for a subtle, radiant finish. This combo creates a balanced, chic appearance perfect for any occasion.
What Ingredients Should I Avoid in Long-Lasting Lipstick Formulas?
You should avoid ingredients like parabens, sulfates, and phthalates in long-lasting lipsticks, as they can cause dryness or irritation over time. Also, steer clear of heavy fragrances if you have sensitive skin. I recommend checking labels for these additives and choosing formulas with nourishing ingredients like vitamin E or natural oils, which help keep your lips moisturized while ensuring the lipstick stays put all day.
Conclusion
In 2025, choosing the right makeup products can truly elevate your look, and the options listed are game-changers. Did you know that 78% of beauty enthusiasts say that high-quality makeup boosts their confidence? With these top picks, you’ll not only achieve stunning results but also feel empowered every time you get ready. So, go ahead and experiment—your perfect glow is just a product away!
